University of Minnesota | Rochester

Post-Bulletin: UMR Embraces the Double Helix as its Brand Symbol

December 26, 2012

One of biology's most universally recognized structures — the twisting corkscrew of the DNA strand — is at the heart of a new branding campaign that the University of Minnesota-Rochester plans to roll out over the next six months.

The effort is the first of its kind for UMR since it was designated a coordinate campus of the University of Minnesota five years ago and relocated to its current home in University Square in downtown Rochester...

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