University of Minnesota | Rochester

UMR Graphic Standards

At UMR, we want all of our communications to look like University of Minnesota Rochester communications!

The appropriate use of the UMR wordmark, colors, Driven to Discover campaign, and Raptors logo creates a family resemblance across UMR.

When producing UMR communications, we should be able to answer “yes” to the following three questions:

  • Does this convey a unified University identity?

  • Does this uphold University graphic standards?

  • Does this clearly connect my unit’s work to the University?

To learn more, please review the UMR Graphic Standards Manual (PDF).