Service Level Agreement for Sending Enterprise Mass Email
(Using Lyris)

This agreement pertains to the usage of Lyris by groups across UMR for the purpose of sending out attractively formatted messages to large lists of recipients.

• The content and design of all messages must be approved by a member of the UMR Communications and Public Relations staff prior to being entered into the system.
• The main content of the message should consist of primarily text with simple formatting (bold, italic, etc.). Images may be used sparingly where appropriate.
• All messages must include a standard header and footer, created by the Marketing Editor, which comprises the unit’s name and physical mailing address, UMR logo, and an “opt out” link.
• If a customized message header or footer is requested this will be created by the Marketing Editor.
• The Web/Software Development Group is responsible for managing user accounts, implementing approved message designs in HTML, and providing other technical support where required.
• The end user (e.g. Admissions, Institutional Advancement) is responsible for:
  • Composing and sending the messages.
  • Ensuring that all content and design has been approved by Communications and Public Relations.
  • Maintaining the list of email recipients.
  • Ensuring that recipients who “opt out” (unsubscribe) are removed from any master contact lists external to Lyris. 

To request training and access to Lyris, please contact the Web & Software Development Group at umrweb@umn.edu.

Questions about the formatting and content of messages should be directed to Sarah Oslund, Director of Communications and Public Relations, soslund@umn.edu.

Useful Links

• Professional Email Guidelines
• eCommunications - Enterprise Mass Email
• Mass Email User Group
• Mass Email Resources
• Lyris Documentation